PFC launches campaign with renowned artist.
By Kennia Wiswesser
You may not know who Steve Wilson is by name, but you have certainly seen and appreciated his work. A renowned illustrator, Steve is the name behind the graphics for campaigns such as Coca-Cola, Nike, Sony BMG, MTV and much more. With a unique style, which he defines as “somewhere between pop and psychedelic” this English artist is one of the most sought after professionals in the publishing and advertising world.
“I already knew Steve’s work and his portfolio. For the “Brasileirão campaign, we wanted a collage with the various elements that are characteristic of Brazilian football. The multicolored trace and the idea of movement are trademarks of Steve’s work – so we knew that he was the right name for what we wanted”, explains Danielle Levkovits, Senior Art director at Pellicano Marketing & Communications (PM&C), advertising agency that works with PFC channel, located in New York, USA.
The illustration was created for the Brasileirão campaign and its broadcasting is one of the most important in the PFC TV programming – a channel that aims at Brazilians who live abroad. Brasileiro, é hora de virar Brasileirão is Steve’s first job for a Brazilian advertiser. “I believe this was a great way to start. Art and football are two of my passions in life. To be invited to create an illustration for a country with a football history as fantastic as Brazil’s is a real privilege”, states Steve Wilson. Crazy about football and a big fan of Brazilian football, the illustrator talked to Wave and told us a little bit about where the inspiration for the job came from.
You seem to have captured really well the passion that Brazilians have for the sport (football). Is this something you share? Can you tell us where your inspiration came from?
Steve: Absolutely. I was born in the UK and football is obviously a very popular sport here too. I played football during my whole childhood and still do, so the passion for the sport is something I share with the Brazilians. When I was a kid, my friends and I always pretended we were Brazilian players when we played at the park. The talent and emotion in football is what inspires a kid and the Brazilian way of playing football represents this. I wanted the illustration to capture this feeling.
Was this the first time you have worked for the Brazilian public?
Steve: Yes, I believe it was a great way to start. Art and football are two of my passions in life. To be invited to create an illustration for a country with a football history as fantastic as Brazil’s is a real privilege.
Have you ever been to Brazil?
Steve: No, unfortunately not, but hope to visit one day!
Crazy about the sport and a fan of Brazilian football, Steve created a piece of art full of the elements that every fan knows really well.